Discussing media consumption trends nowadays
What are some of the ways smart devices have evolved the way we consume media? - read on to learn more.
In recent years, with the rise of digital media, the way in which individuals take in content has shifted substantially. For several years, conventional tv was the primary source of household home entertainment for the majority of people. However, after the development of streaming services, many audiences are averting from arranged tv, especially among younger individuals. Instead, international media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing individuals to enjoy the programs and films they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the sector.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the way in which people are getting their news is also changing. People are increasingly turning towards online news sources, rather than viewing television, to find out about ongoing worldly affairs. However, at the same time, due to a constant flow of information, people are coming to be overwhelmed by huge quantities of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and much easier to follow. Nowadays it is common to see news channels that have sizeable followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing individuals with trusted and verified news sources, in a format they can easily interact with.
In the present digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are offering limitless feeds of brief, successive videos, that are read more growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends right now. These platforms enable users to see a collection of customised videos and interact quickly, making these videos a lot more appealing and addicting than traditional media. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Subsequently, this pattern is shifting the way people are actively looking for and expecting to get info, in a faster, shorter and more visual format.